Anne-Charlotte Amory has forged her career in multinationals – Procter & Gamble, Danone, Remy Cointreau – managing, developing and readjusting international businesses with strong brand images such as Evian (general manager from 98 to 2002), the world bottled water branch of Danone (strategy and marketing manager from 2002 to 2005), the champagne branch of Remy Cointreau(CEO from 2005 to 2012).
Operating in the world of industry, not only for strategic reasons but also from inclination, she has often called upon Art and Culture to serve her projects and corporate brands : construction of the new head office with Jacques Ferrier and Ferrucio Laviani, partnerships and collaborations with Victor And Rolf, Louboutin, Jaime Hayon or Jean-Paul Gaultier.
It is finally to make her passion for Art and more specifically for Music a reality that she decided in 2013 to found the 21-22 company; her objective being to create and distribute talented and original works but above all to educate and share this musical world with the greatest number of people.
This is one of her credos and one of the unique features of 21-22: Sharing Art and Culture