Anne-Charlotte Amory has forged her career in multinationals - Procter & Gamble, Danone,
Remy Cointreau - managing, developing and readjusting international businesses with strong brand images such as Evian, Volvic (general manager from 98 to 2002), the world bottled water branch of Danone (marketing and strategy manager from 2002 to 2005), the champagne branch of Remy Cointreau
(CEO from 2005 to 2012).
Operating in the world of industry, not only for strategic reasons but also from inclination, she has often called upon Art and Culture to serve her projects and corporate brands: construction of the new head office with Jacques Ferrier and Ferrucio Laviani, design of special editions with Viktor and Rolf, Louboutin and Jaime Hayon.
Ultimately, it was only natural that she should found 21-22, with the aim of producing and distributing musical works, especially in connection with the corporate world.
Based on her experience in industry, she is aware that the strength of an organisation and its image go beyond financial and corporate aspects and depend on its impact on and its contribution to society. Combining its values with Art and Culture is or must become a major lever for building a strong, powerful, sustainable image with every target: employees, clients, institutions and shareholders.
This is one of her credos and one of the unique features of 21-22 – bringing Art and Culture into
the corporate world.
Anne-Charlotte Amory is a graduate of the prestigious ESCP business school in Paris and has been awarded the Legion of Honour.